Thursday 27 November 2014

Be a social media influencer- Fromote


Use Social Influencers to promote your Brand
Today, no business can afford to ignore presence on social network. Billions of peoples are on social networks such as Facebook, Twitter and LinkedIn, Tumblr, blogs etc. These users are spending lot more time on these platforms talking about brands, product, services, their likes, dislikes. Thus, Social network allows you to reach out to large base of potential customers without spending exorbitant amounts of money on advertising. Using social media and social networking is a lot cheaper than traditional marketing and advertising methods. No wonder, now significant portion of the advertisement money is being spent on social networks.

How to get started?
The question remains that how to advertise on social network such as facebook, Twitter etc. or what is the best social network platform to advertise on?
There are many ways a company can reach its users on social networks. One of the most common methods is to create a company page and engage current customers. However, on its own, a company page or profile has limited reach in terms of user base. Also, it is very time consuming for companies to build audience on its own. One may use facebook ads or sponsored tweets to promote their company page but these are quite expensive and do not target the right audience.
The best way is to use Social Influencers who can promote your brand organically to their followers. Social Influencers are people who have huge and active followers. This may be someone who is considered an expert in a certain area, or who happens to be very popular. Sachin Tendulkar is an example of someone with far-reaching impact, since one recommendation from him can get millions of people to learn more about a product or service. However, finding them individually on your own and as per your requirement is a tedious task.

How to find them? an online platform that has large number of verified social influencers from various fields and large fan following. Influencers such as celebrities, experts, bloggers, etc who are ready to do marketing campaign in cost effective manner can be easily found on fromote.  Brands can browse their profile & links of their social media profiles and hire them, as per their requirements. Alternatively, brands can post an advertisement campaign on to get bids from various influencers, and choose them as per their target segment. Fromote also helps brands to customize social marketing campaign and to work with famous celebrities.

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