Use Social Influencers to promote
your Brand
Today, no business can afford to
ignore presence on social network. Billions of peoples are on social networks
such as Facebook, Twitter and LinkedIn, Tumblr, blogs etc. These users are
spending lot more time on these platforms talking about brands, product,
services, their likes, dislikes. Thus, Social network allows you to reach out
to large base of potential customers without spending exorbitant amounts of
money on advertising. Using social media and social networking is a lot cheaper
than traditional marketing and advertising methods. No wonder, now significant
portion of the advertisement money is being spent on social networks.
How to get started?
The question remains that how to
advertise on social network such as facebook, Twitter etc. or what is the best
social network platform to advertise on?
There are many ways a company can
reach its users on social networks. One of the most common methods is to create
a company page and engage current customers. However, on its own, a company
page or profile has limited reach in terms of user base. Also, it is very time
consuming for companies to build audience on its own. One may use facebook ads
or sponsored tweets to promote their company page but these are quite expensive
and do not target the right audience.
The best way is to use Social Influencers who can promote your brand
organically to their followers. Social Influencers are people who have huge and
active followers. This may be someone who is considered an expert in a certain
area, or who happens to be very popular. Sachin Tendulkar is an example of
someone with far-reaching impact, since one recommendation from him can get millions
of people to learn more about a product or service. However, finding them
individually on your own and as per your requirement is a tedious task.
How to find them?
Fromote.com
an online platform that has large number of verified social influencers from
various fields and large fan following. Influencers such as celebrities,
experts, bloggers, etc who are ready to do marketing campaign in cost effective
manner can be easily found on fromote. Brands
can browse their profile & links of their social media profiles and hire
them, as per their requirements. Alternatively, brands can post an
advertisement campaign on Fromote.com to get bids from various influencers, and
choose them as per their target segment. Fromote also helps brands to customize
social marketing campaign and to work with famous celebrities.
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